salestar connect recently partnered with GfK Retail and Technology UK, a market research company, to offer mobile phone retailers and distributors in the UK the opportunity to receive valuable, accurate and insightful market intelligence on trends within the telecom industry.

Information that would otherwise have been unavailable to many small and medium sized telecom businesses due to the high cost of exclusive GfK research is now available free of charge exclusively through GfK’s partnership with salestar connect.

In a first of its kind venture, the data exchange program will give participating organisations access to reports and insights in exchange for information pertaining to ongoing sales on handsets, accessories and tariffs. Resellers and distributors can use this information to monitor trends and plan strategy to maximize marketing and revenue efficiency.

Telecom companies who sign on agree to provide weekly electronic data, which will be handled in the strictest confidence, and will automatically receive up to date market intelligence absolutely free.

Regular reports received by participants will include best selling lines and access to intelligence on the wider retail market and the UK economy, giving smaller businesses access to otherwise expensive reporting tools and information that could potentially enhance sales exponentially.

Speaking on the salestar connect and GfK initiated data exchange program, Deen Ossman, chief solutions officer, salestar connect, said: “We are delighted to provide an opportunity for telecom businesses to access intelligent data that will help businesses spot trends, improve management and enhance business value. Many salestar users have already agreed to participate in this initiative and I believe this will capture the interest of even more businesses. The higher the number of participants, the greater the success of the whole operation. Retailers and distributors who are interested in signing up for the program can get in touch with us via our website.”

salestar™ connect is the market leader in providing specialist information, technology and business software solutions to mobile phone business. Currently serving over 3000 users, salestar™ connect has a broad base of clients, in the UK, Jordan, Dubai, Ireland from small retail, B2B and call centre dealers to large retailers and distributors.